Culture moves at two speeds. There’s the fast pace, the churn of memes, micro-trends, and fleeting moments that dominate the FYP and shape what people talk about day to day.
And then there’s the slower pace; the deep, structural shifts in values, identity, and belief systems that change what people care about, often quietly, over time.
IF BRANDS WANT TO BUILD LASTING CULTURAL RELEVANCE, THEY NEED TO OPERATE AT BOTH SPEEDS.
CHASING ATTENTION MIGHT WIN THE MOMENT BUT UNDERSTANDING THE UNDERLYING SHIFTS IS HOW YOU BUILD MEANING.
SLOW BRAND VALUE
Recognizes the need to acknowledge and rightly answer a consumer whose presence is as permanent as is disperse, investing its efforts and attention on the truly meaningful and reproductive actions, those who guaranty perpetuality of growth in both recognition and engagement.
KEY DATES
OPEN FOR ENTRIES
APRIL 28
END OF SUBMISSIONS
MAY 17
GRAND JURY VOTE
MAY 22 TO JUNE 3
EXECUTIVE JURY VOTE
JUNE 10 TO 12
"Prioritizing the long-term is essential for building a sustainable, resilient brand, with branding increasingly recognized as the top priority for 2026 over short-term sales tactics. While short-term marketing drives immediate sales, long-term brand building creates enduring value, emotional connections, and higher market share, ensuring success beyond the next quarter."
Past forward: The modern rethinking of marketing’s core, Nov. 20, 2025
Warm, authentic and richly diverse, Lisbon "a ‘slow living’ capital of the world" , is the perfect place to invite brands and professionals from all over the world to experience a new, more purposeful kind of festival.
LISBON'S SLOW LIVING
CORE PRINCIPLES
INTENTIONALITY
Choosing how to spend your time and energy based on what truly matters to you.
PRESENCE & MINDFULNESS
Being fully in the moment, noticing sensory details, and appreciating the small things.
QUALITY OVER QUANTITY
Doing less, but doing it better and with more care.
PURPOSE
Aligning actions with core values for deeper fulfilment,
not just efficiency.
BALANCE
Finding harmony between responsibilities and rest, work and life.
“Our first priority is building brand presence. We’re working to create a stronger association in customers’ and influencers’ minds. This business is about making long-term investments and building trust and customers want to know who will be there for them in the long run.”
Richella Odebrecht, Schneider Electric
OUR
GRAND& EXECUTIVE JURIES
First, the Grand Jury, comprised of top advertising professionals, will review the entries and select those advancing to the Shortlist.
Second, the Shortlist entries will be evaluated in Lisbon by our Executive Jury, made up of influential leaders in the creative industry, who will determine the final winners and their respective trophies.
INTEGRITY & INTEGRATION
Our ambition is different: to reflect the reality of today’s industry more accurately, and to promote a more relevant, lasting way of evaluating brands, ideas, and creative value.
We want to bring back creative and marketing talent to the same table.
One of the biggest challenges in our industry today is the growing gap between brands and their creative partners: different languages, different objectives, different processes, and too often, different definitions of value.
The Lisbon Festivals are designed to help close that gap. We believe the best
JOIN
ING
FOR
CES
ideas can transform businesses, create lasting value, and influence behaviour. But great ideas rarely happen in isolation. They are built by aligned teams: brand and agency working together, with clarity, trust and shared ambition.
That is why our model is deliberately collaborative. Across the festivals, agency and client leaders will judge side by side. Creative leaders will help evaluate marketing effectiveness, and marketing leaders will help evaluate creative excellence.
The goal is not just better awards, but better understanding, better collaboration, and ultimately better ideas.
